The HELP Appeal is organised and coordinated by the County Air Ambulance Trust [CAAT], which also continues to offer financial support to Air Ambulances.

CAAT is a private company, limited by guarantee and registered with the Charity Commission. It has been helping to save lives, every day, since 1993 when it was formed to provide essential funding to keep the first air ambulance in the central region in service. The Trust was incorporated on 10th April 1995 and registered as a charity on 24th July 1996.




The principal aim is to generate income from fundraising activities to promote, develop and enhance support for the provision of Helicopter Emergency Medical Services [HEMS] throughout the country. In this context, the Trust encourages the implementation of the very best clinical practices, as well as reviewing and considering future developments within HEMS systems, which will improve clinical outcomes for patients.

And a key part of the Trust’s existence is in working to ensure that Air Ambulances have somewhere safe and secure to land when they get to a hospital, through our HELP Appeal. We will continue the promotion of the campaign to help end preventable loss of life caused by secondary transfers, as well as leading the improvement in the availability of primary helicopter landing sites.




This pedigree, parentage and skill sets are evidence of our commitment to the HELP Appeal and its value to critically injured patients, past, present and future.


The Trust’s well-established structure enjoys the support of patrons and board members from throughout England. The individuals occupying these roles provide and facilitate access to a wide range of expertise, guidance and resources to support the Trust’s governance and assist in its activities, management and development.

  • Catherine, Lady Forester DL

  • Lisa, Viscountess Cobham
  • Sir Algernon Heber-Percy KCVO, Lord Lieutenant of Shropshire

  • The Countess of Aylesford
  • Lindsay Bury
  • Mrs. Simon Kenyon-Slaney
  • Mrs. Vesey Holt
  • The Lord Stafford
  • Mrs. Jacky Allen
  • Sir John Cotterell
  • John N Kirkland
  • The Lord Vestey
  • John Berkeley
  • Professor Sir Keith Porter
  • Martin Thompson

  • Hugh Meynell, MBE

  • John Jones DL
  • Mrs. Michael Brinton DL
  • Andrew Tweedie
  • Paul Harris
  • Richard Everard, OBE, DL
  • Michael Henriques
  • Barry Johns
  • Mrs. Nicholas Bishop
  • Dr. Shaukat Ali


The HELP Appeal is organised and co-ordinated by the County Air Ambulance Trust. Registered Company number: 03044061. A registered charity in England and Wales (1057063) and Scotland (SCO45963). Principal Address & Registered Office: PO Box 999, Green Lane, Walsall WS2 7YX